Dr. Simon Hsu is the Associate VP and Head of AUO’s Mobility Solution Business Unit. He is responsible for the company’s automotive business growth by leading the product strategy, product management, and sales teams. He has been with AUO since 2006 and has previously served in various positions such as Director of Automotive Business Division, Special Assistant to the President, Director of Market Strategy, and Director of the R&D Platform. Prior to joining AUO, Hsu was Software Developer and Advisor at InfoPower Corp. He holds a Ph.D. in Electrical Engineering from National Taiwan University.

The automotive industry is undergoing digital transformation driven by software-defined and electric vehicles. This presentation offers a comprehensive overview of AUO’s automotive business strategy to meet ever-changing market dynamics, emphasizing how AUO carves out the new automotive supplier role through the synergy with BHTC. By integrating unique capabilities in product diversification, customer-centric supply chain resilience, and a global operational footprint, the aim is to strengthen strategic partnerships with OEMs and seize rising opportunities.